/Film - Blogging the Reel World

Peter Sciretta created /Film after a stint writing full time for the AOL-owned movie blog Cinematical. On August 23rd 2005, the site launched with a posting by Zach Lawrence, chronicling his Top 10 Movies of All Time. Within the first month, they had built up a team of over 20 bloggers from around the United States.

Within the first year of the site, they made many contextual format changes. For a very short time they began to concentrate more on celebrity news than movie/film topics. But in the end they found their place, concentrating on the geek/genre centric side of the movie universe. They also came to the conclusion that a blog needed to be more personable and opinionated. People don't need another movie news site with 20 writers in this long-tailed world. So by year two, they had downsized the staff to a select group of four or five people. /Film Editor Peter Sciretta became the main source of news and opinion to give the blog it's much needed structure. The idea was/is that /Film would be a blog with a personal point of view on the cutting edge of breaking news. /Film currently competes with the other big movie sites on the internet.

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